Retargeting with a Twist!
WEBADZ Dynamic Retargeting is the company's e-commerce sales dynamo, smartly wooing shoppers back with bespoke, ever-changing ads. THAT is in essence how they do it.
RTB offers advertisers real-time, automated auction access to ad placements, ensuring optimized spending. This ensures precise targeting, immediate ad placement, and efficient budget use. By bidding only on relevant impressions, advertisers reach their ideal audience, maximizing ROI and enhancing ad performance in the ever-evolving digital landscape.
When someone lands on a publisher's website or app, voilà! There's a space ready for an ad.
As the webpage gears up to fully load, the publisher sounds the alarm for an ad, reaching out to various demand sources like Demand Side Platforms (DSPs), exchanges, and Supply Side Platforms (SSPs).
This bat signal isn’t just a cry in the dark. It comes packed with specifics about the potential ad spot, like the user's IP address, browser lingo, and maybe even a bit about who they are.
These demand sources whip out their calculators (not really, but bear with me) and, based on the info provided, figure out how much this ad spot's worth to their advertisers
With some algorithmic magic and pre-set rules, they decide if they want to throw their hat in the ring, and if so, how much dough they're willing to part with.
Drumroll, please... The highest bidder bags the prize! Their ad gets the spotlight on the page.
So, next time you see an ad online, remember the lightning-fast auction that made it happen!
Our advanced system does the heavy lifting, ensuring you're always ahead of the curve.
We scrutinize every nook and cranny of your feed data. From the essential product specifics to the tale told by past values, we leave no stone unturned. The end game? Making sure Google's in the know with spot-on details, setting the stage for nifty, nimble tweaks on the fly.
Our system doesn't just adjust; it evolves. By merging insights from user profiles, products, devices, and intents, it calculates the perfect bid, hiking up your chance of sealing the deal with every click.
Stay in the loop with comprehensive campaign reports right within AdWords. Unravel the intricacies of your Google Shopping performance and get the intel you need to not just hit, but surpass your biz objectives.
Customized retargeting missions that reel back in those visitors who've given your site the cold shoulder for a while. Our Range Effect has got your back to bridge that gap